plantation rum: How it all began

Plantation rums owner, Alexandre Gabriel, is a tireless entrepreneur in search of perfection. An artisan businessman, he delivers the best product by implementing the most advanced and precise production methods. He knows that a great cognac, a superior rum, is above all a powerful emotion to be shared. Alexandre Gabriel applies the discipline and passion of ancient craftsmen, artisans, and goldsmiths to his rum and cognac.

In 1989 Alexander Gabriel discovers Maison Ferrand, one of the oldest spirit brands in the Cognac region. The reputation of the House is indisputable, but sales are lagging. An immediate crush grabs hold and Alexandre Gabriel dives in with exuberance to the details and craft of Cognac production.

Travel follows passion and soon Alexandre Gabriel is creating a dedicated distribution network of equally passionate partners. He builds on his values and vision for the House. Twenty years later, most of his founding team are still together.

The 1990s see Alexandre Gabriel combing the Caribbean in search of the best rums of the region. Plantation is born: an artisanal range of rums from the great terroirs of the tropics. Fifteen years of dedicated rum-making later, in 2012, Alexandre is awarded Master Rum Blender of the Year at the Golden Rum Barrel Awards and was named Distiller of the Year by The American Distilling Institute.

THE DIVERSITY OF TERROIR

Alexandre Gabriel now spends several months a year in the Caribbean combing for treasure:  the best rum barrels he can find. His efforts have paid off generously in the partnerships he has forged with equally passionate local producers.

Today

Today, President and Owner of Maison Ferrand, Alexandre Gabriel has won praise across the category and industry. Focusing on three major spirits that represent the passion and vision of Maison Ferrand: Ferrand Cognac, Citadelle Gin, and Plantation Rum: authentic spirits that express the individual terroirs that made them.